Why Engadget should buy The Sharper Image
1. Your geek knowledge
2. Your interest & enthusiasm in all things new
3. Your audience
Here’s how it plays out. You don’t sell anything. You have all the new, cool gadgets you’re reviewing and you help people understand them and compare against their competitors. You don’t purchase anything…companies provide product to you in return for a review and discussion in the store (and online) … regardless of a positive or negative review. Maybe you even review ideas & introduce those to people looking for business connections (they will come to your store to do so).
How do you make $? Referrals. You get the consumer to the point of ready to buy…point them to the place to buy - providing a discount. You connect your stores to the web…to the blog. Maybe support plays a role too.
Just an idea, you’re probably already mulling it over. Hell, for $.21/share, how can you go wrong? You already do it better than they do.
